Email DMARC & SPF Updates 2024: Need help with the techy lingo?
woman with laptop fixing email updates GMARC SPF


  • 2024 Email Shift: Mandatory verified, secure domain-based emails for bulk mailing from 1st February 2024, as per Google and Yahoo.
  • Moving Past Free Email Services: The end of using @gmail, @hotmail for mass business emails.
  • Exploring Email Options: Both free and paid domain-based email solutions are available.
  • Key Email Security Records Explained: Detailed understanding of SPF, DKIM, and DMARC with relatable examples.
  • Business Impact: Enhanced security and improved email delivery for your business.


Embracing the Change: Verified Domain-Based Emails

The digital world is evolving, and so are email requirements. From 1st February 2024, Google and Yahoo will necessitate the use of verified, secure domain-based emails for sending bulk emails. This change, akin to updating your old phone to a new smartphone for better performance, marks a shift towards more professional and secure email communication. Starting a business is a bit like brewing your first pot of coffee. At first, you might use what you have on hand – like a free @gmail or @hotmail email. It’s convenient, but eventually, you must step up your game. After all, emails from ‘sarahiscool1985@hotmail’ might raise a few eyebrows, right?

Understanding the Reason Behind This Shift

Why Are Google and Yahoo Doing This? The main goal here is to combat spam and improve overall email security. Imagine your mailbox overflowing with unwanted flyers and advertisements; this change aims to clean that up, ensuring only relevant and secure emails reach you.

Selecting the Right Email Service for Your Business

Think of choosing between free and paid email services, like selecting between a regular home printer and a professional printing service. Free domain-based emails might be available from your hosting provider or domain registrar. However, if you need more features and reliability, paid services like Microsoft 365 or Google Workspace are like upgrading to a professional printing service – they offer more benefits suited for growing businesses.

Breaking Down Email Security: SPF, DKIM, and DMARC

  1. SPF (Sender Profile Framework): Imagine SPF as a VIP list for your club. It tells the email server which senders (like Microsoft Outlook or Mailchimp) are allowed to send emails on your behalf. If someone not on the list tries to send an email as you, it gets blocked, just like a bouncer turning away uninvited guests at your club.
  2. DKIM (DomainKeys Identified Mail): This is like your personal ID badge. It attaches a digital signature to your emails, confirming they really are from you. It’s akin to showing your ID at the airport for verification – it proves your identity.
  3. DMARC (Domain-based Message Authentication, Reporting, and Conformance) DMARC is like the manager overseeing the security at your event, utilizing the guest list (SPF) and verifying IDs (DKIM). It provides instructions on what to do with emails that fail these checks, such as bouncing them back or sending them to spam. This helps prevent your email domain from being used in phishing scams or other unauthorized ways.

Setting up these records may sound daunting, like learning to drive. But once you get the hang of it, it becomes second nature. If you’re not tech-savvy, it’s like having a driving instructor – ask your web developer for help. For those who like to DIY, email service providers usually have step-by-step guides.

Implementing These Email Security Measures

If you’re not comfortable with the technical side, it’s like trying to fix a plumbing issue without experience. In such cases, seeking assistance from a web developer or IT professional is a wise move. They can handle the setup efficiently, ensuring everything is done correctly.

For the DIY Enthusiasts

If you’re tech-savvy and enjoy hands-on work, like tackling a home renovation project, you can set up these records yourself. Email Service Providers usually provide comprehensive guides to help you through this process, much like a detailed DIY manual.

Helpful Links:

DMARC Checker Tool

WIX Help Guides Shopify Help Guides

Mailerlite Help Guides

And More…

Next Steps: Securing Your Business Email Communications

Setting up SPF, DKIM, and DMARC is crucial for your business. It’s like installing a security system in your office; it protects your domain from misuse and ensures your emails reach your audience without being mistaken for spam.

Need assistance or have questions? Feel free to reach out. I’m here to help guide you through these changes, ensuring your business email communications remain secure and effective. 👩🏻‍🏫

Need to chat it through? Reach out via our contact page here


Welcome to my Blog!

laptop with coffee

This is where you will find all the info that I write to on a regular basis.

If you would like to be notified of new posts you can sign up below to get monthly emails with new post info.

Search the blog